Apple is preparing to unveil its first digital cafe at its New York City headquarters.
The announcement, expected sometime this month, would mark the company’s latest attempt to transform itself from a tech-centric company into a media company.
Apple’s digital coffee shop, named “Aladdin”, will be a coffee bar inside Apple’s new Apple Store at the former Sears Tower in Midtown Manhattan.
It is being built on the site of Apple’s existing digital coffee kiosks, which were installed during the retail chain’s merger with Macy’s in 2013.
Apple has been working on digital cafes for several years.
In 2016, it launched the Apple Cafe in Seattle, which featured a digital café for coffee, a video game, and a Starbucks cupcake.
Apple also has two online cafes, the Apple Store in New York and the Apple Shop in San Francisco.
Apple is also planning to open a new digital coffee and espresso bar in Los Angeles.
Apple is currently in the process of expanding its digital coffee chain, with plans to expand its digital store to New York, San Francisco, Seattle, Chicago, and Austin.
Apple will continue to invest in its digital business in the future, according to Apple CEO Tim Cook, who is also Apple’s chief financial officer.
“We have a long way to go,” Cook told CNBC last year.
“It’s not something that’s going to happen overnight.
I think we’ve got a lot of time to make it happen.”