A couple of weeks ago, the social media world exploded with a new social media app called “The Rosetta Stone,” created by a group of software engineers called the Rosetta Group.
The app is the brainchild of a pair of Australian men, Michael “Marmaladio” Martalade and Andrew “Andy” Balfour, who had spent the previous six years creating software for startups, including the world’s most famous social media application Instagram.
When the duo heard that Twitter and Facebook had launched a new app called Rosetta that would allow users to send “Covfing” to each other, they decided to create their own app to take their concept and apply it to the world of social media.
The result was the Rosetas new “Covey” app.
“We thought, well, let’s go and make a real app,” Martalades says.
“Let’s go out and make something that’s going to help people connect.”
“Crovfefe” The app was built with a few key elements that made it easy to share, like the emoji that symbolizes the word “COVFefe.”
And with the word being the second most common word on Twitter, the developers made sure to include a large, colorful font and plenty of eye candy to help you see what you’re saying.
It was an ambitious project.
“I thought, we’ve got to do something really big and bold,” Martalaade says.
The first step was to create an app that would let people share the “Cvee” with each other.
So the Roseta Group built the app with the intent of helping users make the world feel more connected and have fun.
The Rosetais first steps into social media and media-driven design were the first of many.
They knew that people would want to “follow” someone who liked something they liked, and they wanted to make sure that their followers were more likely to “liking” them.
So they set out to create a place where people could interact and share content in ways that would be visually appealing.
“Our hope is that people can feel like they are part of the conversation,” Martallade says, “so that they feel like there is a reason why they are being liked.”
The first version of the app was designed in-house.
“If we had built the application in-browser, it would have taken us weeks to build,” Martmalade says in the video below.
“So we had to go through a process of doing the work in the browser.”
“The first version” was a little buggy, Martmalades says, and had a couple of features that didn’t work well.
The initial version of “Cvfefe,” for example, let people add photos to their mentions, but “the problem was that it was not clear whether or not that was possible.”
In the final version, the team realized that people were using “Caviar” a lot more than they expected.
“The users would have these avatars on their accounts that would look like they were people that had actually interacted with them,” Martalsdade says during an interview with Ars Technic.
“And we had these Avatars that weren’t really people.”
The team figured out that they could “change the avatar, but the avatars themselves were still people.”
After a couple months of testing, the app’s design team began tweaking the app to make it more usable for users.
It worked, and the first version went live last Friday.
“It was kind of a mess,” Martmalde says of the first week or so of use.
“There were bugs, there were some people that didn´t feel like the app worked as it should have.
And then people started noticing, like, ‘Oh my God, I just installed the app and I can’t login.’
And it just kept going up.”
As the app continued to be used, the bugs became more and more pronounced.
The developers had a list of some 1,500 possible bugs, and were looking at ways to address them.
“This was the time where we had our first meeting where we were like, well this is not going to be the last time we do this,” Martlades says of his first meeting with the Rosets group.
“But at that point we had a few other apps that we were still working on, so we decided to work with them.”
The next few weeks of testing went much better than the first time.
“Caveat emptor,” Mart Malades says in a video interview with the team that went viral, which is an ironic comment on Twitter’s use of “caveat” in a tweet.
The team’s first public meeting, at the end of